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With 700 million active users in Gregorian calendar month 2017 and a startling one billion in Gregorian calendar month 2018, Instagram's quality continues to rise tremendously.

Instagram had a great year in 2018, making a lot of changes to make it more appealing to each user. Aside from one end-of-year blunder in which a check rental user tapped through a horizontal stream rather than the typical vertical scroll reached considerably more users than intended, resulting in an immediate public outcry.

Along with Instagram's 2018 changes laying the groundwork for this year's trends, we can expect a few existing ones to take centre stage.

Looking for Tags in the World of Instagram E-Commerce

Instagram, fortunately for marketers, may be a platform where people are open to advertising and promotional content. Eighty percent of Instagram users follow at least one business, and seventy-two percent have purchased a product they saw on the platform. Following a flurry of e-commerce changes last year, Instagram could be a must-have for any online retailer in 2019.

Looking Tags were first launched in the United States in 2017 and are now available worldwide. Looking Tags allowed business profiles to tag photographs with the name and value of objects during a post at first.

When you click the tag, you'll be taken to a product page, which will direct you to a page where you may purchase it. Looking Tags are now available for Instagram Stories and videos till the end of 2018.

Instagram has added a shop Tab option for company profiles, allowing users to explore a curated selection of items without having to use the app. Currently, the Explore feature features a fanatical-looking channel that gathers shoppable posts based on WHO you follow, your interests, and your activities.

The Rise of IGTV and Long-form Vertical Video Content

If you haven't heard of it or forgotten about it (as it appears the majority have), Instagram TV debuted last Gregorian calendar month with little fanfare from Instagram.

It makes use of the ever-improving quality of vertical video found in their Stories and on Snapchat, but unlike both platforms, IGTV isn't going anywhere and doesn't have any deadlines.

With no incentives from Instagram or advertisers, the soft launch of IGTV anticipated brands and creators to create and promote their content on their own...

We can anticipate them to put their weight behind IGTV sooner rather than later, as they have with all other alternatives related to Instagram over the years. The first step was the recent rollout that allows users to share IGTV videos as a preview through Stories, with the option to click through to the full IGTV video.

As this becomes more widespread, we can expect more and more of the 400 million daily Story users to spend time on IGTV. While there are still some users and artists who aren't on board with vertical-first video, the IGTV long-form format is set to compete with YouTube in the next years.

More credibleness (and fewer bots)

Tired of odd accounts liking, commenting on, and following your posts? Instagram, on the other hand, is just as good. Last fall, Instagram released a slew of marketing-related upgrades, the most notable of which was a new war against bots and the misuse of new machine learning tools due to inauthenticity.

Third-party apps that automate spam engagement are being removed by these tools. They're also being used to detect and report reports of maltreatment of these apps, as well as to remove imitative activity, such as spam likes, followers, and comments.

Going Live

Along with Instagram's fight against bots and inauthenticity, people generally value trustworthiness, honesty, and transparency, whether it comes from other people or corporations. Live material is intrinsically authentic, but it also adds to the difficulty of creating it.

Live video has been around for a long time and is now available on YouTube, Facebook, Twitter (RIP Vine), and Instagram. With Stories being the most important asset at the top of the app, the only feature that might get in the way is the recently released but still unfinished "Live" function.

With the present level of competition in Stories, the only way to stand out is to go live. Because of the issues it presents, it has a low adoption rate; nonetheless, we expect to see a lot of companies and marketers adopt it in 2019.

Growth has been moderate across the board, notably on Instagram, which is still relatively young. With so much rivalry on Instagram to stay at the top of people's feeds and to be first with their Stories, the flashing "Live" icon is the only way to go to the front of the Stories feed. We believe that businesses and marketers who are courageous and artistic enough will invest heavily in live content.

More Instagram IRL and UGC

Because of its tremendous roots and ability to assist in sales, user-generated content has continued to flourish as a selling strategy. According to Gartner L2 Digital I.Q., combining UGC with a customer's journey to purchase will result in a four percent to nine percent higher conversion rate. This uses a semiconductor diode to discover a variety of artistic ways to encourage UGC, especially in reality.

Instagram-friendly offices, stores, events, and venues are a popular trend among adults that is expected to grow in 2019. this could embody ikon and video-friendly locations that lure guests, customers, or influencers to form Instagram content.

Fun branded backcloths or props with visible hashtags or @tags are common in these settings. It could even be free promotional items or a chance to win if you post from that place. It is attracting a slew of obvious choices for festivals, art displays, and museums.

Many events and displays have sprung up that are solely focused on social media. A great example is a HAPPY PLACE in Toronto, which is a companion exhibit made up of fun, themed rooms designed exclusively for people to play and create social content in.


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